Sunday Letter 2 + Studio Updates
Some updates on building the studio, some work and some goals for the next week.
Last week was a pretty shit show. I need to be more focused and consistent with content.
I started with X and LinkedIn content as well. My aim is to produce content and design work every single day, but I have not found a great system yet to do this along with actual projects. Growth on these two platforms has the highest ROI potential, and I want to take them really seriously. The only problem is that these platforms require you to be active on them like a junkie to engage and let people know about you, but I have found it to be very damaging to the actual power to do creative work.
These are primarily written-format-focused, so I have divided my content into two categories: case studies and actual design work. Case studies are just in-depth explorations of the material that I make videos about, and then designs are from our recent projects or work in progress.
Talking about recent projects, we worked on an eCommerce brand looking for a visual identity this week. At this point, I am fairly confident in my ability to figure out a great creative direction for a project in less than 48 hours. My goal for the upcoming week is to finish my own website/landing page that I can use on social links and then use our work to do personalized, targeted outreach to interesting prospects.
Content might take a few years to take off and start bringing in work, but we need a constant stream of projects coming in the meantime, and I unfortunately only have 24 hours in a day, so the outreach needs to be really targeted with an unbeatable offer.
This is a time in tech when shiny object syndrome is at its peak. The speed of progress is so fast that every new shiny idea or launch either looks like a missed opportunity from your end or a threat to the relevance of your existing skill set. My thinking has probably been shaped by Nassim Taleb’s work more than anyone else’s, which makes me believe in adapting and changing to be anti-fragile despite the changes in my environment. That’s why I have committed myself to providing two hours every day to work on our own products that have the possibility of bringing in constant revenue. I will be building 6–8 templates to be sold on our own website and the Framer marketplace to leverage the growth of the platform in our favor.
That's it for today. Thank you for reading, and I will see you next Sunday.