Sunday Letters-April 14, '25

Weekly updates on design work and behind the scenes of building my design studio

Changing world- Leverage- The loud drum

I started making content a few months ago because last year I had a realisation that the bazaars/market of the modern world have moved online. The buyers and sellers don't meet on the road to buy the services they need because most of their time and attention is spent online, and since humans are very transactional creatures, all of the market is online as well. Social media became a sales platform to market, and if you are not doing for yourself then you are lagging behind in the evolutions of commerce, and you cannot be successful in business if you are not keeping up with its evolution.

But this week I realised that I was dead late to this realisation and also heavily underestimating the wrath of this change.

I highly recommend reading Varun Maya’s blog on how they have leveraged content and now they start channels for government entities and big corporations to create an online asset for them. Very inspiring work.

The shape and type of financial assets has changed in the modern world. Rockefellers of yesterday used to buy factories, Rockefellers of tomorrow will be buying digital assets, audience, and distribution.

Which made me realise that the highest leveraged thing I can do at this moment is actually making content work, which is why I will be posting for the next 100 days consistently. Both video and design work. I will keep myself accountable here.

Leverage – while we are talking about leverage, the new ChatGPT-4o model had a great moment where it was creating creative like a proper designer.

My thoughts on whenever something like this comes up were that people would still need specialisation. Canva and YouTube have existed for years. Yet businesses still need design help. Similar with any other field. It's not that business owners would wake up and think “I can design with AI, why not I learn the intricacies of design and do it myself instead of paying someone else.”

No, however, the difference will be that there would be way fewer people doing it for everyone. Now you do not need 4 people on a product photoshoot, you would possibly need one person who can prompt well, use correct reference, and can then take the final design into a software and make any changes to detail wherever required.

Which takes me to the next point on who these people would be, and one thing I have realised with making content and designing for years is that the louder the drum, the better the money – even if your skills are below par as a designer, you would get the best work because you are loud and visible. It is just a raw fact which is why I should really really focus on packaging my work better.

Studio Update-

Local Work- Working on referral work for local clients, more coming up this week and next. A very custom project is also in the works ( to be closed). This is ultra custom work, I have a love/hate relation will custom work. I love working on them because it pushes me, pushes me to improve myself, get people on board to deliver better value, pushed me to learn new things and hate because the complexity of something so custom is difficult to communicate to the client, difficult to price correctly and very time consuming and can last a few months.

Global work- ( I think I like this new nomenclature for local and global work)- This is the work that I want coming from social media to make be free of my location. No meaningful ROI on content so far. Inbound is dry/low quality most of the times. I had a video hit 70K views which is positive feedback, I have a theory of what was good about that video that made it work because my average is 2k but honestly it is just a theory until I can recreate this result again.

I also learned that results from social comes from the outbound on social when paired with content. I understand the point because now you are a real person and you are showing your creditability with content but I find cold-DMing to be very cringe, a cringefest. One option could be to hire a VA and let them do it but I will resort to that option if this sales channel is still dry after 100 days.

In the coming week I am focusing on creating 7 videos, 7 design posts for socials, and then regular work of meeting people and doing my local work goes on, SEO yada yada. End goal after these 100 days is to get more work from global clients than from local clients.

If you need help with Logo/Branding or Website design- anurag@webworkshop.ca || www.webworkshop.ca